S I N I A T W E A T H E R D E F E N C E
Mission WD2G
Siniat is the UK’s 3rd largest plasterboard brand. In 2014, it launched Weather Defence, a plasterboard used as an external sheathing boar which has been transforming the construction techniques of large scale projects. But in 2017, Siniat’s chief competitor was primed to launch a copycat product.
Inspired by the proposition ‘proven innovation’, we made Siniat Weather Defence capsules and powered them into space to take on the world’s most extreme weather. Inside each capsule, we wrote the names of 76 lead architects and contractors. Once safely returned to earth, each name was sent to its owner in a personalised direct mail, with a video featuring footage of the mission.
Space Rock
After the capsule was retrieved from its space expedition, the 76 key targets were sent a slick DM box. Architects are well-known for their love of innovation and quality. So the pack was designed to slide open satisfyingly like a space capsule, with an in-built video card to encourage sharing in the office.
The video inside showed the making of our mission, footage of the capsule in space and product information. As a personal touch, each video was edited to show the recipient’s name being written on the board
ahead of launch.
“Very impressive thanks Jeff, the box certainly went down well in the office and got people talking, especially our design managers.”
Willmott Dixon
Building Contractors
Contact me.
rob_jr_lewis@hotmail.com
07593713839
75 Merchant Square
Portishead, Bristol, BS20 7PE